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5 Solutions to Ecommerce Problems In 2016

Ecommerce Website Design - Website Design - Marketing Consultants

5 Solutions to Ecommerce Problems In 2016

In the Ecommerce Website Design domain, the odds are always heavily stacked against small time retailers. In 2015 small eCommerce retailers were all at seas trying to compete with bigger players, and in 2016, the struggle is expected to intensify. Shrinking buying power, mounting pressure to offer free shipping and increasing competition against manufacturers who have started selling directly to consumers will make the going all the more tough for small eCommerce website players. A big challenge for small eCommerce companies in 2016 is to stay afloat in adverse market conditions. In this article we will be talking about the possible ways to checkmate these threats.

Form Partnerships

If you have a large customer base, you can weather the storm easily. If you don’t, you need to look for ways to grow them fast. And the easiest way to make this happen in 2016 is by forging a strategic partnership with another company on an even ground. For instance, a jewelry eCommerce store can partner with an apparel eCommerce store and double their potential customer base including social media followers and email subscribers.

Build Traffic Sources

As they say, you need to put your eggs in different baskets, cultivating an array of traffic sourcesEcommerce Website Design - Website Design - Marketing Consultants can help small e-commerce sites get a better footing. If one source dries there would a good mix of others to prop your business up.  Look for those hidden forums where your target customers are discussing their interests and make your presence felt. It takes a lot to zero in on such obscure forums sites but it’s worth the trouble, because big companies ignore them for immediate sources that are usually paid. Also, don’t forget to work with your Marketing Consultants to ensure a proper Search Marketing Strategy. Preform regular website audits to make sure your site is calibrated to your ideal customer base.

Intelligent Merchandising

If you hinge your tactics on this one factor, you win hands down. This entails predicting what may be in vogue down the line, much before the large companies are able too. If you make yourself good at this, you can build a loyal followers of first-adopters. However you need to invest your time, and have the right strategy to find the best merchandise.

Build Customer Loyalty

Having a loyal band of customers is worth its weight in gold. Small eCommerce stores don’t have them because they don’t have the resources to build customer loyalty. That doesn’t mean you need to give up your efforts to develop customer loyalty. In 2016, you need to work on a strategy to keep your customers happy. You need to reinvent them quickly to retain shoppers.

Jump the Bandwagon

How about building your brand by partnering with large e-commerce sites? Many small eCommerce companies have managed to do this and so can you. All you need is the right product and perfect marketing tactics. However, don’t jump in blindly. Wait for the opportunity and seize it when it comes. Take small, but measured steps and you’ll reap the benefits soon enough.

In 2016, you need to think and act a bit different to keep big players away from eating into your profits. Genesis Web Designs can help you come up with some ground eCommerce design solutions. Contact us to change the way you do business in 2016.

Info@onlinewebconsultants.com    -    866-642-7164    -    www.onlinewebconsultants.com 

Ecommerce Website Design, Website Design, Marketing Consultants

Ecommerce Website Design

Ecommerce and Social Media Allow Small Brands to Complete on Global Scale

Ecommerce and Social Media Allow Small Brands to Complete on Global Scale

For eleven consecutive quarters, Ecommerce Website sales have experienced double-digit growth . Thanks in part to mobile device proliferation and social media, Ecommerce is in the midst of a major renaissance. Social networks specifically have altered the way Ecommerce brands go about marketing online. Such disruption has resulted in a new model for online retail referred to as social Ecommerce.

Ecommerce Website Design

Ecommerce Social Media Landscape

Social Ecommerce Sites such as Zulily and Fancy combine flash sales sites with virally driven web experiences. The influence of social media on these sites shines through their approach to website development. A majority of Ecommerce websites feature the standard search bar and thumbnail covered results page. This new breed of Ecommerce site displays a HD image filled newsfeed with trending products, similar to Pinterest and Instagram.

Etsy and Storenvy are emerging Ecommerce sites for smaller up-and-coming brands. They feature similar Pinterest style layouts and social discovery of products. Despite catering to smaller brands and individual newcomers, they garner millions of visitors and are continuing to expand.

We witness these strategies being considered and applied every day and we see first hand how Ecommerce clients are aiming to infuse social media tactics into their existing web strategy. For smaller brands and Fortune 500s, new trends in social Ecommerce are providing economical and impactful tools for capturing market share in a crowded industry.

Economical Marketing for Wide Exposure

Ecommerce website entrepreneurs are already realizing that they can benefit monetarily from a socially driven marketing strategy. By 2015, over $30 billion worth of transactions will be attributed to referrals from social media networks. As social media continues to grow, with the likes of Instagram and Tumblr, it is likely for such trends in e-tail to continue expanding.

Ecommerce Website Design

Ecommerce Website Design with Social Media

Twitter has over 230 million users and is already embracing Ecommerce integration. Chirpify is a Twitter driven service that allows brands to sell products within a Tweet. Brands can create custom product Tweets that user can reply to with #BuyNow to instantly conduct transactions.

Pinterest, which integrates heavily with Ecommerce, has 25 million users who are primarily female and have higher than average income levels. J. Crew, a global retail brand, wholeheartedly believes in the power of Pinterest.

This past October, the brand posted the entirety of their fall catalogue, over 60,000 products, on their Pinterest board. Despite J. Crew’s size, emerging brands should contemplate their approach to marketing their products.

Smaller brands must acknowledge that the impact of social rests with influencing shoppers, gaining notoriety for a brand, and moving shoppers along the buying cycle. A report from eMarketer found that social media is a relied upon tactic for marketing professionals to increase brand awareness

Influencers and Brand Ambassadors Are the New Salesmen

Over 80% of shoppers in a MarketForce survey, cited the prevalence of social media activity on purchase decisions. Prior to making a final buy, shoppers are consulting with their social networks.

For global conglomerates it may seem like a meager number, but for the hungry up-and-comer it represents a substantial market opportunity.

Rather than depend solely on re-marketing and SEO campaigns, eCommerce brands

Ecommerce Website Design

Ecommerce Website Design Social Media

can frame product suggestions with a user’s connections on social media networks. As shoppers become desensitized to traditional digital marketing, social media can serve as an alternative to cookie driven advertising.

Google made headlines recently for incorporating Google+ profile images with search ads. If someone in a users network reviewed a local restaurant, he or she will see a thumbnail image of that friend and relevant review for the searched product. In addition to advice on social networks, shoppers continue to rely on celebrities and influencers to learn about trending products.

Some brands even go so far as to offer over $10,000 per Tweet for a celebrity to mention their product. Although small brands can’t afford to shell out such cash, they can achieve viral recognition in other ways.

In the past marketers relied upon expensive endorsement deals with celebrities and athletes like Derek Jeter or Tiger Woods. By using social media affiliates, similar to affiliate marketing on blogs, emerging brands can capitalize on social media power users with significant viral sway.

On a smaller scale, but with the same strategy in mind, budding brands can provide free prototypes to popular accounts on Instagram, Twitter, and Pinterest. Users like For minimal capital, a brand can expose their product to millions of potential customers.

eCommerce Websites Have Evolved Beyond Amazon and Ebay

Whereas the largest online retail giants cater to everyone and everything imaginable, the latest Ecommerce website design success stories are much more targeted and niche.

Sophia Amoruso started Nasty Gal as an Ebay store for vintage thrift store clothes, and has

evolved into a $100 million eCommerce operation . Amoruso helped grow notoriety for her brand by using MySpace in its early days. She would hyper target the ideal female shopper with interests that she felt aligned with her brand image.

Another example of social Ecommerce success stories is Wanelo. The website caters specifically to younger demographics with its flat-designed website, social product newsfeed and trendy copy.

Yet on the other hand, one of the most successful Ecommerce operations in 2013 was Zulily.

Ecommerce Website Design

Ecommerce Website Design

Despite the lack of trendy news coverage, Zulily focuses on one of the leading consumer demographics, the American mom. Zulily went public this year alongside high profile IPOs like Twitter.

Ecommerce is heading towards increased personalization, and social media is driving the trend. People are expecting personalized digital experience wherever they interact with a brand online. Whether they visit a news site or search YouTube, they expect recommendations and content catered to their interests.

Social Ecommerce strategies should be used as a supplementary tool for a brand’s marketing strategy. Alongside paid search and direct marketing (and of course a great idea), social  Ecommerce tactics can help establish substantial brand notoriety and customer awareness.

And above all else, social media can serve as a digital soapbox for up-and-coming Ecommerce Website brands in need of notoriety. It is difficult, if not impossible, for new-comers to allocate the resources necessary for a national TV spot or full-page banner ad.

With minimal spending, an emergent brand can potentially compete with global competitors on a shopper’s tablet or laptop screen, and win.

For more information on how to get your site ready for 2014 and beyond, give us a call at 866-642-7164 or email us directly here.