Our bottom line is that we want you to be satisfied and your business to be a success. After all, this is what brings our clients back. We challenge you to have a look around the internet at other SEO Firms. Look at what they offer. If you find anyone that comes close to competing with us we want to know. However there are a few things you need to be aware of.
It seems that new SEO Firms appear every week. What you need to ask yourself is what kind of service will I get from this company? Do they even know what they are doing? Are they a certified SEO Firm? Have a look below at all of the items that would send up a major red flag for us.
Watch Out For Guarantees
What kind of a guarantee does your SEO Firm offer? Understand that no one can guarantee you top placement for all of your key terms in the top 10 or first page. You need to especially watch out for companies that offer guaranteed placement in 1 or 2 months. Most search engines do not index sites immediately. Some search engines can take up to 2-3 months to get any results at all.
Also be aware of companies that over use the words “we will get you results”. Make them explain what they consider results. The word “results” is a very general term. Be sure you are going to get the results you want.
Watch Out For A Company That Is Secretive Or Won't Clearly Explain What They Will Do.
Ask for explanations if you don’t understand something. A SEO Firm should be there to help and take care of you. If an SEO Firm has deceiving or confusing content and will not explain how they will get you rankings, walk away. If a SEO company intends to use unethical means of getting results, such as doorway pages or "throwaway" domains, this can cause severe damage to your site. You could be removed completely from every one of the search engines. In the end, you are accountable for the actions of any companies you hire. This is why representation from a certified SEO Firm is needed.
Watch Out For False Submission Claims
Beware of SEO Firms that claim a special affiliation with Google, Yahoo, MSN, or that claim to have a "priority submit" with other search engines. There is no priority submit for search engines. In fact, the only way to submit a site to a search engine is directly.
Also avoid search engine optimization companies that talk about free-for-all links, link popularity schemes, or submitting your site to thousands of search engines. This is useless and will not influence your ranking on any major search engine.
Watch Out For No Or False Directory Submissions
Make sure that the search engine optimization company will submit you to Yahoo, LookSmart and Open Directory (Dmoz.org). These are must haves for proper directory submission.
Watch Out For Bad Keyword Consultation
Most search engine optimization companies should help you decide on keywords for your site and should advise for better or similar keywords to use. There are tools that can establish what the most popular keywords are for a particular field of interest. A good optimization company will have such tools and will help you decide what keywords are best for your site. A SEO Firm should never suggest long vague phrases that will ultimately not be used.
Watch Out For Lack Of Ranking Reports
A SEO Firm should offer you monthly ranking reports. This will show you progress and the correct keywords are being targeted.
In addition, link popularity is a very important factor for you website. Make sure that the company you choose offers a high quality linking service. Beware of link farms and other spam used for linking.
What Are Some Other General Things To Watch Out For
There are a few warning signs that you may be dealing with a bad SEO Firm. This is far from a complete list, so if you have any doubts always ask questions. Never settle for a part or incomplete answer.
It might be a good idea to walk away if you see a SEO Firm:
Puts links to their clients on doorway pages.
Gets traffic from "fake" search engines, spy ware, or scum ware.
Doesn't make a distinction between actual search results and ads that appear in search results.
Offers to sell keywords in the address bar.
Guarantees rankings, but only on vague, extended keyword phrases you would get or not even want anyway.
Owns shadow domain names
Operates with multiple aliases or falsified WHOIS info.
If you feel you were deceived by an SEO in some way, you may want to report it.
The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov and click on "File a Complaint Online", call 1-877-FTC-HELP, or write to:
Federal Trade Commission CRC-240 Washington, D.C. 20580
If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.
Call Us Today To Discuss Your SEO Marketing Campaign 1-864-335-9449
